RESUME
Professional
info
I'm a dynamic digital marketing and content leader passionate about helping companies outperform by better connecting them to their potential customers. With experience in all aspects of marketing - from strategy to product marketing to inbound lead generation - I help companies identify their target personas, understand their buyer's journeys, create compelling content that converts them, and ultimately, add measurable opportunities to the sales pipeline.
Skills
DIGITAL MARKETING
CONTENT MARKETING
PRODUCT MARKETING
MARKETING STRATEGY
INBOUND MARKETING
Languages
Work
experience
Vice President, Marketing
Backstop Solutions
10/2016 - present
Vice President, Marketing
Lotlinx
1/2016 - 10/2016
Vice President, Marketing
Adeptia
2/2015 - 1/2016
Senior Director, Digital Marketing & Strategy
Sungard Availability Services
2013 - 2015
It is my honor to lead a team of professionals in architecting and executing our inbound digital strategy. Our mission is to connect potential buyers with high-quality content, leading them to consider our company for their cloud computing, information security, IT disaster recovery, and business continuity needs. Our strategic pillars include content, search (both SEO and SEM), social, and the web site. Our greatest successes include instituting a closed loop reporting process that measures our direct contribution to pipeline on all inbound campaigns, standing up an SEM program that outperformed prior years by 500%, and publishing high-quality content at a fast cadence (8 times/week) on awareness and consideration platforms that led to a Digiday Finalist Award for "Best Brand Newsroom" in 2014.
I am most proud of our Forbes BrandVoice content, our SungardAS blog content, and the fantastic digital team I've built.
Director, Product Marketing
Sungard Availability Services
2012 - 2013
I was responsible for product marketing for a $600 million line of business, Recovery Services. I was brought in to "tame" a group of Type A product managers who all felt Marketing wasn't doing its job and were off finding ways to market on their own. I had to gain their confidence quickly and work with them to create high-quality content assets that could be used to build bridges to market (demand-gen, public relations, inbound marketing, search marketing, analyst relations, etc.). We created 29 assets that results in some of the highest open, clickthrough, and download rates in all of demand generation for that year. As a result of this success, I was promoted to lead Digital Marketing and Strategy.
Consultant, Product & Solutions Marketing
NetApp/Brocade
2008 - 2012
I had the privilege of working inside NetApp to drive greater field and channel awareness of its OEM relationship with Brocade Communications. As such, I created marketing programs to increase the incentives for NetApp sales to engage with Brocade. I wrote the marketing collateral content for all Brocade products marketed through NetApp. I "opened doors" for the Brocade OEM marketing and account executive team to do more business with NetApp, including creating inroads within NetApp's Strategic Alliances, commercial sales, and channel sales organizations.
Owner/CEO
Pavia Day Spa
2003 - 2010
I followed my passion for natural health and wellness and bought a day spa business with my best friend from business school. It was the most spectacular financial failure of my life, but it netted me a wealth of lessons. I wrote about these lessons in an article on Forbes. Net-net, it turned out to be the most amazing personal growth opportunity of all time. I learned to be a better leader, a better manager, and a better person because of it. I learned humility, I learned how to take responsibility for my every action, emotion, and thought, and I learned to be grateful, every day, every minute. I would not change a thing about this experience.
President
Mare's Elan Consulting
2003 - 2008
I became a one-woman marketing department for clients like CommPartners, Velocity Networks, Sylantro Systems, and ITonComand. My specialty was setting them up for success with VCs - writing business plans, marketing plans, creating initial collateral and web sites, setting up their PR, AR, and trade show infrastructure, executing lead generation tactics, and writing whatever content required writing. This was an experience for the ages - it required jumping in to do whatever needed doing for B2B startups with very little marketing in place.
Other Experience
Senior Director, Marketing - Syndeo Corporation
Global Markets Officer - Chase Manhattan Bank
Associate Consultant - Bain & Company
ENGLISH
MANDARIN CHINESE
Education
Stanford University - Graduate School of Business
MBA
I did not expect to get in after working only two years. I thought I had better accept before they changed their minds. I will be eternally grateful to have gone to school with some of the best and brightest business minds in the country. But I know that it's not just about the degree and the pedigree - it's also about hard work, loving what you do, and showing up every day with passion, enthusiasm, and energy.
Stanford University
Master's, International Development Policy
This degree taught me how to think about the problems of economically developing countries. I focused on China and wrote my thesis on the relationship between land, labor, and fertility in rural China.
Stanford University
Bachelor's, International Relations
At this point, you're getting bored of seeing Stanford University, I'm sure. But I loved that school so much I just kept re-upping. I did my undergraduate degree in International Relations, with a focus on China. I even got to spend a summer in China researching poverty in Jiangsu, China. I have the most unbelievable stories to tell, so please ask me about them sometime.
School of Life
Ph.D.
Honestly, this is where I've learned the most. There is just no substitute for experience and the wisdom that comes with it. This Forbes article I wrote summarizes my approach to life and business, and you can bet I'll "bring it" with me every day to work. Incidentally, it's received more than 277,000 views, accounting for over 25% of all the views that we've received on the Forbes SungardASVoice program to date.